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Theatres the biggest gainers, as ad spending in media sees slight drop

March 15, 2022

Advertisement spending in Thailand for the first two months amounted to Bt16.871 billion, a 0.36 per cent drop, Nielsen Holdings Inc said.

Advertising spending on traditional media down again

August 13, 2019

Advertising spending in July dropped 0.42 per cent year on year to about Bt9.143 billion, according to Nielsen media report with only cinema, in-store, and transit media showing growth.

Ad spending shows downward trend in April

MONDAY, MAY 13, 2019

Advertising spending in April this year amounted to Bt8.54 billion, down 1.58 per cent year on year, according to a report by Nielsen on Monday.

Ad spending to rise with shift in ways to reach consumers

TUESDAY, JANUARY 15, 2019

THAILAND’S total advertising spending in 2019 will see about 4.8 per cent growth over last year.

Ad spending in media poised to get a boost

MONDAY, OCTOBER 01, 2018

THE MEDIA Agency Association of Thailand (MAAT) has forecast 4-per-cent growth in this year’s total advertising spending with a positive outlook for 2019.

Ad spending inches up but print media keeps losing ground

WEDNESDAY, JUNE 20, 2018

ADVERTISING spending edged up 2.73 per cent to Bt8.99 billion in May, but print media was hit by sharp declines in its share of the pie, a national survey by Nielsen has found.

Ad spending on track for second year of declines

TUESDAY, DECEMBER 12, 2017

ADVERTISING spending for this year is expected to show a drop of 7 per cent from 2016 to Bt91.1 billion, marking a second straight year of declines, a survey indicates.

Ad spending in press, radio and TV media to continue to fall: MAAT

TUESDAY, AUGUST 22, 2017

The Media Agency Association of Thailand (MAAT) has predicted a continued decrease in overall advertising expenditure this year, with media usage expected to decline by 11 per cent year on year in the second half.

Ad spending drops 8% in first seven months of year

TUESDAY, AUGUST 15, 2017

Advertising spending in the first seven months of this year dropped to Bt61.4 billion, down 8.01 per cent from the same period of last year, according to Nielsen Advertising Information yesterday.

Ad spending fell 42% last month

FRIDAY, DECEMBER 09, 2016

ADVERTISING expenditure last month fell 42.6 per cent to Bt6.11 billion from Bt10.65 billion in the same period last year, resulting in overall spending in the first 11 months dropping by around 12 per cent, according to media research giant Nielsen Thailand.

2016 ad spending forecast to drop 10%

FRIDAY, NOVEMBER 04, 2016

THE MEDIA Agency Association of Thailand (MAAT) estimates that 2016 advertising expenditure will be 10 per cent lower than last year, but will grow next year by about 3-5 per cent.

Pick-up in advertising spending expected

MONDAY, OCTOBER 10, 2016

ADVERTISING in the rest of this year is expected to pick up after hitting rock bottom with a drop of almost 8 per cent in the first half, according to a media association.

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